Testimonial content
Important Tips
Subheading – Why should I care?
Explain your story about your company. What you plan to do, Who you plan to help. How many customers you’ve served. How long you’ve been in business. If you are a team of one – don’t worry! tell them they will get to work 1-on-1 with you. What’s your mission? How are you different? What do you specialise in?
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What services or products you offer? If it’s a product, then list out the top 3 benefits and expand how it helps them. You can also link these to another page with further explanation. Having internal links to other pages – helps pass link juice to your other pages which help those pages to rank higher in search.
Using custom icons and illustrations is going to take your website from a 6/10 to an 8/10.
Tip: ensure the icons are the same style, line width and size. Either keep it neutral coloured or use the colours from your colour palette.
Describing how your process works or how to create something will help your customers understand the value in your product or service. It also helps eliminate fear of the unknown and the content helps you get found in search.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
Learn about your audience, competition and one-self.
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Your customers want to see work that you’ve done. This could be a before and after. It could be a portfolio. Or it could be a case study.
Let your visitors know that you can be trusted with reviews from happy clients. If you don’t have testimonials, offer free work or discounted work.
This helps your customers find answers, without asking. Saves you time and also the customers time. It’s a must have for any website.
In each of the sections above we are educating and building trust with your visitors so that they want your product or service. Now that they are ready, make it easy for them with a call to action.